ACADEMIC MEDIA
Learning should be built to last.
At Shelley Whitman Associates, academic media is more than filming a lecture. We help educators, institutions, businesses, nonprofits, and other professionals turn expertise into clear, engaging instruction that can support individual training videos, complete online courses, and continuing-education programs.
Six professional academics work within SWA, and several members of our team have developed, taught, or managed MOOCs and other forms of online learning.
WHAT WE CAN DO
From expertise to experience.
Learning Goals
Define what learners need to understand, remember, and apply.
Media production
Produce video, demonstrations, and visual support that bring ideas to life.
INSTRUCTIONAL DESIGN
Organize complex material into clear, engaging learning experiences.
Online Learning
Shape individual videos, complete courses, MOOCs, and continuing-education programs.
HOW WE HELP
From learning goals to lasting impact.
Our team can help define learning goals, organize complex material, write scripts, design demonstrations and visual support, produce the video, and shape a course around sound pedagogy.
Whether you have a fully developed curriculum or simply know what you need people to learn, we can meet you where the project begins.
DISCOVER
We learn about your audience, subject, format, and what success looks like.
PLAN
We define learning goals, organize complex material, and build a clear, engaging structure.
CREATE
We write scripts, design demonstrations and visual support, and produce the media that brings the material to life.
DELIVER
We shape the finished content into learning experiences that are useful, inviting, and built to travel.
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We understand both what experts need to communicate and what learners need in order to follow, remember, and apply it.
Ready to tell your true story, well?