Our marketing team delivers clear, data-driven insights that help you grow strategically, boost engagement, and maximize your return on investment. From surveys to trend analysis, we turn data into decisions.
We research your audience to position your messaging where it will be seen, heard, and acted upon. We know what it takes to formulate and manage a metrics-based marketing strategy that works.
But how does all this come about? When it comes to both social media strategy and commercial media buying, Shelley Whitman offers clients a thoughtful, data-driven, and cost-effective approach. Here’s how:
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For many of our small business clients, building an online presence starts with organic content and affordable social advertising. We help you get the most out of platforms like Facebook, Instagram, TikTok, and LinkedIn—whether you’re posting weekly updates, building a community, or boosting high-performing posts.
We typically—but not always—recommend an 80/20 balance between organic content and paid ad placement, allowing you to grow naturally while targeting key customer groups with precision. Using platform tools like Meta Ads Manager and LinkedIn Campaign Manager, we test different creative strategies through A/B testing, optimize performance in real time, and measure outcomes based on engagement, click-throughs, and conversions.
Before any ads run, we take a close look at your audience. We analyze age, behavior, purchase frequency, and platform habits to decide where and how to advertise—always with your goals in mind.
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For clients ready to expand their reach beyond social media, our team also manages commercial-scale media buying across platforms like Google Ads and/or The Trade Desk. These tools allow us to place your ads on streaming video, banner networks, podcasts, connected TV (OTT), and mobile apps—reaching large audiences with the right targeting controls in place.
We track and adjust campaigns based on key metrics like CPM, CTR, conversion rate, and ROAS, making sure every dollar is spent with purpose. Whether it’s retargeting previous site visitors, using lookalike audiences, or segmenting by zip code, we deploy the full power of programmatic advertising and search marketing to grow your business.
We also use first-party and third-party data to plan smarter campaigns, helping us determine your media budget by reverse-engineering it from your business goals. Need 100 new customers this quarter? We’ll calculate how many impressions, clicks, and conversions that will take—and build a plan to get you there.
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We supplement our human expertise with AI-powered tools to enhance targeting, forecasting, and performance analysis. Platforms like Meta Advantage+, Google’s Performance Max, and cross-platform optimization tools help us refine audience segmentation, identify emerging trends, and optimize campaigns faster.
But just as importantly, we know when not to rely on AI—when real human insight, local context, or creative nuance matters more than automation. Our team interprets the data, makes the strategic calls, and ensures your campaigns stay aligned with your brand, your values, and your goals.
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At Shelley Whitman, we’re determined to make sure your product reaches its target audience and sells. Whether you’re building a brand or scaling up, we’re ready to help.
Ready to tell your true story, well?